love for beauty, architecture and design

Shop Design was founded in 1999 by a group of guys with three generations in the field of furniture behind. Nowadays, collaborating within the business, they transfer their design, projects and furniture experience to the new generation.
Shop Design Studio combines this experience with contemporaneity, still searching and selecting products for furniture and designing internal and external spaces.
Style, love for beauty, architecture and design are the bases for an in-house design studio, aimed to create a microcosm shaped around the necessitiy of those who live it.
A way of thinking design that translates itself into expositions caring and customized services.


Architect Elena Ploner, graduated in Architecture in 2012 at Politecnico di Milano, begins her professional career in prestigious architectural firms located in Milan, before returning to her hometown – Biella – to take up a new project.
Nowadays, she manages the showroom and moreover she takes care of internal and external architectural design, in order to create spaces loyal to customer’s taste and personality. She suggests and recommends functional and beauty solutions created time after time according to specific necessity.
Through Shop Design Studio she offers a turnkey project, which goes from interior flooring finishings, doors and windows, wall treatments, materials, passing through furniture and ending to textile and furnishing accessories choice, creating a complete space in every detail.

turnkey project

Shop Design Studio deals with all the renovation path, from design – selecting materials, colors and furniture from the biggest international brands – until the smallest detail, achieving a completely custom-made space. The Studio also manages the home delivery, assembles the furniture and guarantee assistance at completed work.

services for architects

Shop Design Studio provides support service to architects, drawing up estimates, offering products information and managing logistics with the furniture suppliers.
It also offers home delivery and furniture assembling through teams of experts.